Online gambling operator Unibet has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.
The two-year deal names Unibet as an official betting partner of the club. Financial terms of the deal were not disclosed, but French newspaper L’Équipe said the agreement will be worth €1.5m ($1.7m) per year.
Unibet will benefit from exposure across PSG’s Parc des Princes stadium, along with exclusive ‘money can’t buy’ experiences. Unibet customers will also receive exclusive content as part of the agreement.
Mathieu Drida, general manager of Unibet France, said: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”
Unibet replaces French state-controlled betting operator PMU as a PSG partner.